Search Engine Optimization (SEO)

At BMD Media, we like to Educate our Clients! Below you can learn exactly what we offer in terms of Search Engine Optimization.

 

TABLE OF CONTENTS
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A. Executive Summary
   1.     What BMD Media Search Engine Optimization can do for you.

 

B.  About Search Engines

1.    1.     What is online marketing?
   
2.    2.     What is search engine optimization?

          2.1     Creation of SEO strategy

          2.2     Initial Competitive Analysis

          2.3     Keyword analysis

          2.4     Website initial SEO Technical analysis

          2.5     Search Engine Friendly Recommendation

          2.6     Linking Recommendations

          2.7     Links re-naming

          2.8     Robots.txt Optimization

          2.9     Google/Yahoo/MSN XML Sitemap Creation

          2.10     Authenticate website with Google/Yahoo & MSN

          2.11     XML Sitemap submission to Major Search Engines

          2.12     Content Composition/Revision/Modification (Content Optimization)

          2.13     Titles Tags Composition & Upload

          2.14     Meta Tags Composition & Upload

          2.15     Alt Tags Composition & Upload

          2.16     Manual Submissions to top search engines and directories

          2.17     Article/Blog/Forum Submissions

          2.18     Submissions to Social Media Sites (like Digg & Delicious)

          2.19     Google, Yahoo & MSN Local Submissions (if applicable)

          2.20     Monthly Ranking Reports (After Four Month)

          2.21     Unlimited Email Support

   3.   Maintenance

   4.   Why should you consider Internet Marketing?

   5.   How do search engines work?

   6.   Additional Suggestions & Ideas

 

C. What you, the client, are getting for your money?

   1)     12 months’ search engine optimization

   2)     Reports and Data client receives

         a)     SEO ranking reports

         b)     Competitor Monitoring Reports

         c)     Link Popularity Reports

         d)     Pay-per-click management reports

 

D. Our Keyword Phrase Packages

   1.     SEO Bronze Package: 10 Keywords Phrase Package

   2.     SEO Silver Package: 20 Keywords Phrase Package

   3.     SEO Gold Package: 30 Keywords Phrase Package

   4.     SEO Platinum Package: 40 Keywords Phrase Package

 

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A.   Executive Summary

BMD Media, LLC is your trusted partner for Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

We are glad to demonstrate to you, through this response, that we have the capabilities, people, processes, technology and the desire to be your strategic partner of choice. Based on our discussions, we understand your business needs. BMD Media, LLC promises a strong business foundation to deliver greater efficiency, sustain & improve compliance and deliver customer satisfaction, while meeting its key objectives around quality, accuracy, time and cost.

Based on our experiences, the following key factors are important for ensuring a successful Business engagement:

   •   Ensure proper Project Requirement Analysis

   •   Scheduled project delivery and release.

   •   Adhering to Operation Level Agreement (OLA)

   •   Value-add to client’s business needs by fine-tuning existing strategies.

   •   Ethical and sincere approach towards work.

   •   Our object oriented commitment, thereby earning trust and respect.

   •   Commitment to client’s success.

   •   Commitment to business excellence, innovation, quality and speed with proper focus on results.

   •   Ensuring high Customer Satisfaction metrics

B.   About Search Engine Optimization

1.        What is online marketing?

With over 3 billion websites on Google alone, making sure that visitors find your site is a tough challenge. Competition is fierce for the top listings, yet without regular visitors your site might as well not exist. Finding the right Internet Marketing partner is integral to the success of your site, and in a market notoriously fraught with deceptive companies, you need a partner you can trust.

2.        What is search engine optimization?

Search Engine Optimization (SEO) is a strategic combination of techniques designed to raise a website’s ranking in the search engines’ natural listings: otherwise known as Organic Listings. These techniques need to be continually revised and refined as the main search engines regularly update their ranking criteria. To ensure your site ranks as highly as possible, BMD Media, LLC will perform (amongst other techniques) a combination of the following SEO procedures.

2.1        Creation of SEO Strategy

The site will go through a rigorous search engine optimization review. Here, skilled search engine optimization experts will analyze the website, identify areas which could be improved in order to increase traffic and make recommendations for changes to content, code and any other issues that may affect the site’s performance.

2.2        Initial Competitive analysis

This offering includes study of the on page and off page optimization factors of the competitor’s website to help in knowing how the competitor is faring on the search engines. (Specified by the client) It also helps in identifying the phrases which the competitor’s are targeting. This will help you finalize your preference of key phrases and reach the target set for Search Engine Marketing purposes.

2.3        Keywords Analysis

Using our powerful research tools, BMD Media, LLC analyses your suggested key phrases to identify the levels of traffic and competitiveness. Based on this research you can then decide on a set of key phrases that will bring your site more awareness. BMD Media, LLC will thoroughly research key phrases for relevancy and competitiveness in order to settle on a target set that will bring in relevant traffic to the site.

2.4        Website initial SEO technical analysis

Our experience Search engine optimization team analyses your website content, images, keywords density, web pages, tags, URL’s etc. and provide you a detailed document over the technical analysis of your website.

2.5        Search Engine Friendly Recommendation

After SEO Technical Analysis, we give you Search Engine Friendly Recommendation, where we recommend you web design and development changes which are required & were helpful to make the site SEO friendly. This might contain one or all recommendation for optimizing the images, content rewriting, URL renaming, pages or link renaming etc.

2.6        Linking Recommendations

Most of the top search engines use link popularity in their ranking algorithms. Google uses it as one of its most important factors in ranking sites. Increasing the amount of quality inbound links to your site makes your site appear more important and more relevant to the search engines, we will provide you the link creation recommendations along with link building.

2.7        Links re-naming (if required)

By renaming the pages and the links within your website using your target keywords we can increase the keyword density of your site allowing the search engine spiders to rank your pages a lot higher.

2.8        Robot.txt Optimization

There are thousands of harmful bots (spiders) on the web, they may harm your website and use your bandwidth which can make your website slow. Our SEO team will help you to prevent your websites from these bots (spiders) by optimized robots.txt effectively.

2.9        XML Sitemap Creation

XML Sitemaps act as the roadmap of your website for search engine “crawlers”. The more content of your website a search engine can see, the better chance you have of ranking higher in a search result for a certain topic. A full text based site map is crucial in making the site search engine friendly.

2.10        Authenticate website with Google/Yahoo & MSN

Authentication of a website is good if you are having a hard time procuring incoming links for your website for quick indexing in the major search engines. Authentication ensures quick indexing of your website in Google and other top search engines.

2.11        XML Sitemap submission to Major Search Engines
Successful sitemap submission means that search engines can process your input. After your submission search engines only knows where your sitemap.xml is located. This helps in finding your Web Pages for the search engines which will help in increasing the search. Think of Sitemaps as a Glossary.

2.12        Content Composition/Revision/Modification (Content Optimization)

Skilled Search Engine Optimizers at BMD Media, LLC optimize your website’s content to enhance the keyword density on the pages that need it.

2.13        Titles Tags Composition & Upload

Our skilled SEO Team will compose the title tags of the pages & upload them, to help search engine find the pages.

2.14        Meta Tags Composition & Upload

Skilled SEO Team will compose the Meta tags of the pages & upload them, to help search engine find the pages.

2.15        Alt Tags Composition & Upload

Skilled SEO Team will compose the ALT tags of the pages & upload them, to help search engine find the pages.

2.16        Manual Submissions to top search engines and directories

The most commonly used search engine is Google, however it is important not to ignore other search engines such as Yahoo, AOL, MSN and Ask Jeeves. By manually submitting your web pages to all the major search engines we make sure that the pages are properly indexed and stand the best possible chance of reaching the top of the rankings.

2.17        Article/Blog/Forum Submissions

An Article/Blog/Forum submission strategy should form an essential part of promoting your web site, but if you are missing one vital ingredient, most of your efforts will be in vain. Once you have distributed an Article/Blog/Forum online, it will exist online FOR A VERY LONG TIME - with YOUR NAME attached to it. And if you have distributed it correctly, it will sit on hundreds of different web sites.

2.18        Submissions to Social Media Sites (like Digg & Delicious)

Social media is the traffic primer for blogs and news sites. All dynamic content that needs real-time visits has a chance to be a star, even if just a shooting star, in the social media environment. We used some of these networks to submit news Article/Blog about your website.

2.19        Google, Yahoo & MSN Local Submissions (if applicable)

Like already discussed about the importance of submission to search engines, we know the power of local submissions, which make you visible in you own city. We provide local submission to the popular search engines including Google.

2.20        Monthly Ranking Reports (After Four Month)

We will send you the monthly ranking report of your website, which enable you to track/ measure progress on keywords on major search engines. Our ranking reports are contains ranking on seven major search engines including Google, Yahoo, MSN, Alltheweb, Altavsta, Natscape & AOL.

2.21        Unlimited Email Support

Our team will guide you the entire campaign through online email support.

 

 

3. Maintenance

Ongoing improvements to existing key phrases in response to changes in search engine technologies, new techniques and increased competition for listings.

 

 

4. Why should you consider internet marketing?

Marketing online is more effective than traditional marketing and costs less!

            Consider these facts:

                1. Over 60% of all first time visits to a Web site occur as the result of a search! Search engine marketing, getting your Web site at or close to the top of search engine returns, is therefore the single most effective marketing that a company can do.

                2. These visitors are pre-qualified leads to your business! Even more important than the amount of traffic received is the quality of traffic - the visitors that arrive as the result of a search are pre-qualified. They are already looking for the products and services your company offers.

                3. Contextual Internet advertising costs pennies and returns dollars. That's why "pay-per-click" advertising, advertising that presents itself as a search result, is now bigger than banner ads!

                4. Search Engine Marketing has a higher ROI than Traditional Marketing

                                - The most popular websites deliver audiences that are larger than the audiences delivered by the average episode of the most popular prime time TV shows and are often comparable in size to the most popular consumer magazines audiences.

                                - Search engine marketing is something even better than traditional advertising because most advertising is interruption advertising. While the interruption model is widely used and does work offline, online users want the info without the ads. Search engine marketing is very effective as a non-interruption information source. Research shows that Internet users expect the Web to be the provider of answers to simple queries, and they do not want to sift through advertising to get what they want.

 

 

5. How do search engines work?

A search engine is a giant database of internet sites and pages. A search for the keyword Monopoly’ on Google will search their entire database and return a list of websites that mention ‘Monopoly’ in order of relevance.

A search engine such as Google will judge a site’s relevance according to a wide combination of criteria. BMD Media, LLC uses extensive and detailed knowledge of these criteria to optimize your website to become as relevant as possible.

The majority of internet search engines (Google included) use automated software ‘spiders’ to collect sites for their listings. Search engine ‘spiders’ crawl the internet looking for websites that meet their criteria for inclusion in their databases. The Yahoo! Directory differs from the majority of search engines in that a member of the Yahoo submissions team checks all websites that are submitted before they can be included.

 

 

6. Additional Forms of Search Engine Marketing

1.    Pay Per Click Advertising

Pay-per-click advertising is a form of online marketing where you (the advertiser) pay a fee every time your online ad is clicked on by a browser. You can bid on keywords/phrases that are relevant to your business, and when the browser searches for your keyword, your advert is displayed. Your pay-per-click account is only charged when the visitor clicks on your advert, and the amount paid for each click is set by you, and can be changed at any point.

2     RSS Feeds

Really Simple Syndication (RSS) is a lightweight XML format designed for sharing headlines and other Web content. It’s a popular means of sharing content between sites (including the BBC, CNET, CNN, Disney, Forbes, Motley Fool, Wired, Red Herring, Salon, Slashdot, ZDNet, and more). RSS solves myriad problems webmasters commonly face, such as increasing traffic, and gathering and distributing news. RSS Feeds can also be the basis for additional content distribution services.

C.  What you, the client, are getting for your money?

1.     up to '12 months’ search engine optimization

                   a.     Technical Audit and Competitor Analysis

                   b.     On Page and Off page optimization for the targeted pages of the website

                   c.     Ongoing manual, regional, automated and industry specific submissions to the search engines for the optimized pages of the site.

                   d.     Increased link popularity

                   e.     Monthly competitor ranking reports, traffic and ranking reports to show the effectiveness of the campaign (post-optimization).

                    f.      Search engine optimization is a long term marketing strategy, and in order to continually achieve the highest rankings it is essential to make adjustments and improvements in order to remain competitive. Ongoing maintenance and research should be carried out on a quarterly basis in order to ensure long-term results.

2.      Reports and Data clients receive

BMD Media, LLC will help you to monitor the success of your search engine optimization and pay-per-click campaigns with regular monthly (or weekly) reports on your website traffic, keyword ranking and conversion data.

                   
                   a. SEO ranking reports

                                      To demonstrate the effectiveness of your SEO campaign, BMD Media, LLC generates monthly ranking reports. These comprehensive reports show how well you rank on all of your targeted key phrases on Google; MSN and Yahoo! search engines.

Ranking reports allow us to continually fine-tune your campaigns to ensure the best possible ranking position for all key phrases, and to demonstrate a tangible and measurable return on your investment.

                   b.  Competitor Monitoring Reports

                                      Keep tab on how your competition is faring! Competitor Monitoring includes generation of ranking reports for your competitors on a periodical basis. This helps you compare the standards of your online visibility with your competitors.

                   c.  Link Popularity Reports

                                      Your link popularity consultant will send you report as to where the links to the website has been submitted every 7 business days.

                   d. Pay-per-click management reports

                                      Your Pay-per-click campaign manager will send you detailed reports on a weekly basis. The reports will show you exactly where and when your campaign spend has been allocated, show which key phrases are bringing you traffic and identify poorly performing key phrases. It also provides you with graphical representations of the data so it can be viewed at a glance.

 

 

D. Our Keyword Phrase Packages.

1.   SEO-Bronze: 10 Keywords Phrase Package

• Number of Keywords / Phrases targeted: 10.

• Creation of SEO Strategy.

• Initial Competitive analysis.

• Keywords Analysis.

• Website initial SEO technical analysis.

• Search Engine Friendly Recommendation.

• Linking Recommendations.

• Links re-naming (if required).

• Robots.txt Optimization.

• Google/Yahoo/MSN XML Sitemap Creation.

• Authenticate website with Google/Yahoo & MSN.

• XML Sitemap submission to Major Search Engines.

• Google Analytics Implementation.

• Content Composition/Revision/Modification (Content Optimization).

• Titles Tags Composition & Upload.

• Meta Tags Composition & Upload.

• Alt Tags Composition & Upload.

• Manual Submissions to top search engines and directories.        

• Article/Blog/Forum Submissions.

• Submissions to Social Media Sites (like Digg & Delicious) 

• Google, Yahoo & MSN Local Submissions (if applicable).

• Monthly Ranking Reports (After Four Month).

• Minimum Six Month Contract.

• Unlimited Email Support.

 

** Package cost = setup fee + (package duration * monthly installment)
** Additional Discount of 7% for Clients paying in-full package fee for 12 month
** Discount of 5% for Clients paying in-full package fee for 9 month
** Discount of 3% for Clients paying in-full package fee for 6 month
** First Month Installment = Setup Fee + Monthly Fee

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2.  SEO Silver Package: 20 Keywords Phrase Package

• Number of Keywords / Phrases targeted: 20.

• Creation of SEO Strategy.

• Initial Competitive analysis.

• Keywords Analysis.

• Website initial SEO technical analysis.

• Search Engine Friendly Recommendation.

• Linking Recommendations.

• Structural Analysis (We expose any internal linking issues or structural issues that may slow down ranking and create efficient restructuring recommendations) (if required).

• Links re-naming (if required).

• Robots.txt Optimization.

• Google/Yahoo/MSN XML Sitemap Creation.

• Authenticate website with Google/Yahoo & MSN.

• XML Sitemap submission to Major Search Engines.

• Google Analytics Implementation.

• Content Composition/Revision/Modification (Content Optimization).

• Titles Tags Composition & Upload.

• Meta Tags Composition & Upload.

• Alt Tags Composition & Upload.

• Manual Submissions to top search engines and directories.        

• Article/Blog/Forum Submissions.

• Submissions to Social Media Sites (like Digg & Delicious) 

• 10 Local directories/ Search Engines Submissions.

• Monthly Ranking Reports (After Four Month).

• Minimum Six Month Contract.

• Unlimited Email Support.

• No hidden costs

 

** Package cost = setup fee + (package duration * monthly installment)
** Additional Discount of 7% for Clients paying in-full package fee for 12 month
** Discount of 5% for Clients paying in-full package fee for 9 month
** Discount of 3% for Clients paying in-full package fee for 6 month
** First Month Installment = Setup Fee + Monthly Fee

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3.     SEO Gold Package: 30 Keywords Phrase Package

• Number of Keywords / Phrases targeted: 30.

• Creation of SEO Strategy.

• Initial Competitive analysis.

• Keywords Analysis.

• Website initial SEO technical analysis.

• Search Engine Friendly Recommendation.

• Linking Recommendations.

• Structural Analysis (We expose any internal linking issues or structural issues that may slow down ranking and create efficient restructuring recommendations) (if required).

• Usability Analysis: (website analyses for visitor usability/ease of navigation issues. This study will be offered with Usability recommendations to increase leads or sales derived by the site)

• Links re-naming (if required).

• Robots.txt Optimization.

• Google/Yahoo/MSN XML Sitemap Creation.

• Authenticate website with Google/Yahoo & MSN.

• XML Sitemap submission to Major Search Engines.

• Google Analytics Implementation.

• Content Composition/Revision/Modification (Content Optimization).

• Titles Tags Composition & Upload.

• Meta Tags Composition & Upload.

• Alt Tags Composition & Upload.

• Manual Submissions to top search engines and directories.

• Article/Blog/Forum Submissions.

• Submissions to Social Media Sites (like Digg & Delicious)

• 20 Local directories/ Search Engines Submissions.

• Manual Link Requests to Related Websites.

• Monthly Ranking Reports (After Four Month).

• Minimum Six Month Contract.

• 24 X 6 E-mail Supports

• No hidden costs

 

** Package cost = setup fee + (package duration * monthly installment)
** Additional Discount of 7% for Clients paying in-full package fee for 12 month
** Discount of 5% for Clients paying in-full package fee for 9 month
** Discount of 3% for Clients paying in-full package fee for 6 month
** First Month Installment = Setup Fee + Monthly Fee

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4.     SEO Platinum Package: 40 Keywords Phrase Package

• Number of Keywords / Phrases targeted: 40.

• Creation of SEO Strategy.

• Initial Competitive analysis.

• Keywords Analysis.

• Website initial SEO technical analysis.

• Search Engine Friendly Recommendation.

• Linking Recommendations.

• Structural Analysis (We expose any internal linking issues or structural issues that may slow down ranking and create efficient restructuring recommendations) (if required).

• Usability Analysis: (website analyses for visitor usability/ease of navigation issues. This study will be offered with Usability recommendations to increase leads or sales derived by the site)

• Links re-naming (if required).

• Robots.txt Optimization.

• Google/Yahoo/MSN XML Sitemap Creation.

• Authenticate website with Google/Yahoo & MSN.

• XML Sitemap submission to Major Search Engines.

• Google Analytics Implementation.

• Content Composition/Revision/Modification (Content Optimization).

• Titles Tags Composition & Upload.

• Meta Tags Composition & Upload.

• Alt Tags Composition & Upload.

• Manual Submissions to top search engines and directories.        

• Article/Blog/ Press Release/Forum Submissions.

• Submissions to Social Media Sites (like Digg & Delicious)

• 10 Local directories/ Search Engines Submissions.

• Manual Link Requests to Related Websites.

• Monthly Ranking Reports (After Four Month).

• Minimum Six Month Contract.

• Unlimited Email Support.

• No hidden costs

 

** Package cost = setup fee + (package duration * monthly installment)
** Additional Discount of 7% for Clients paying in-full package fee for 12 month
** Discount of 5% for Clients paying in-full package fee for 9 month
** Discount of 3% for Clients paying in-full package fee for 6 month
** First Month Installment = Setup Fee + Monthly Fee